Social Media Marketing
Facebook, Twitter, LinkedIn and YouTube are inevitable names on the web today and not taking them into consideration in your communication strategy could be a critical mistake.
Some recent statistics to understand the importance of Social Media Marketing. According to the 2011 Social Marketing benchmark from Marketingsherpa :
Social Media Marketing is therefore the newest trend in the "Must Have" Internet Marketing toolbox.
You want to offer the option for potential patients to follow or connect with you in case they are looking for specific information about your practice/your expertise/your services.
Social Media Marketing must be approached very differently than traditional marketing. You are not selling your services, you are creating relationships through communities.
If people feel you are part of their community, they will support you and recommend you to their friends/followers. It is truly word-of-mouth marketing at its best.