Emotional Marketing combines psychology together with marketing and design techniques in order to create an experience for users that make them feel like there’s a person, not a machine, at the other end of the connection.
Nowadays, users expect the websites they visit to reflect a personality they can relate to. Therefore, the best way for a website to engage an audience emotionally is to express a real personality and inspire “human identification”.
The main idea behind applying emotional marketing in the definition of your online communication strategy is to create a pleasurable experience whereby the end user feels like he/she is interacting with a real human— not a terminal server.
The visitor will remember and enjoy a website for its sincerity and will trust this site because he/she can identify or relate to the message/values/information carried out through this website.
Medicalsafari will help you identify the key values/messages you want to convey to your audience and will advise you on ways to apply this concept in your online communication.