IVF-Worldwide Live Congress 2012
A real patient's experience:
Summary of international best practices in ART web communication
This presentation will give an overview of international best practices in ART web communication through the eyes of a real patient who also works in the field of internet marketing. Alexandra Futeral has thoroughly analyzed more than 90 ART centers' websites worldwide and will give her impressions as a current IVF patient as well as a professional expert in web communication. She will highlight some of the marketing techniques that will make users click on a page.